TikTok’s Out of Phone Initiative helps TikTok extend its content and advertising reach out of their mobile phone experience.

Ivee is partnering to receive short-form content and a strong inbound sales channel. Elevating Ivee’s brand presence with agencies and brands will generate additional PMP and great press coverage.

Resources

• Term Sheet first draft
• Legal agreement (coming soon)
• Downloadable Content (password = sample)
• Out of Phone Initiative - Previous Examples

Summary of partnership

High-level overview

1. TikTok supplies blocks of its short-form UGC content
2. Ivee curates this content and adds 1 row to each relevant ride modes
3. TikTok and Ivee are encouraged to sell pre-roll, post-roll or sponsored content spots of TikTok’s content
4. Ivee dictates the price of each ad type
5. TikTok and Ivee rev. share 50/50 regardless